4/4/2024 0 Comments Online conversions![]() Here we share the results of the experiment and how you can apply our theory to optimize your eCommerce strategy. We recently put our theory to the test by teaming up with Qoo10, a leading eCommerce site in Asia and Singapore’s #1 online shopping destination. We believe that by applying this theory to product images you can lower the psychological distance between the consumer and the brand, and drive conversion as a result. SKIM’s psychological distance theory, developed in collaboration with bright minds at the psychology department of New York University, can help find ways to drive online conversion. Tapping into consumer psychology can be one way to tackle this challenge. Many online retail giants aren’t forthcoming with behavioral data, so knowing how visitors think and behave from the time they land on the platform until they check out, is a blind spot for many of us. In today’s crowded online marketplace, we all face the same challenge: how do we attract and convert shoppers? While increased media spend is an almost guaranteed way of attracting more people to an online platform, getting them to actually buy is a whole different ball game. From clicks to cart: making smarter use of product images ![]()
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